Senior Designer
Within Sears there is a B2B solution called Shop Your Way Partner Program that seeks to help other businesses engage with Sears customers in a way that is proactive towards both of parties. When their web portal needed to be created, I was brought into a small team in order to help create a cohesive web look & feel that would be open, engaging, touch-friendly, and welcoming. This way, no matter what skill level a vendor might have (from tech savvy to tech newbie) the website remained welcoming, inviting, and easy to use. The result was massively increased engagement in vendor interactions, and a flood of positive feedback from retailers for creating a best-in-class experience.