Creative Lead
Search for a website such as Sears is paramount. Nearly all traffic and end conversion that is seen is driven directly through Search. It is no wonder, then, that when Sears was looking to improve Search they sought a powerful redesign. I was sought to work directly with a Senior UXA to create a powerful, clean, and robust interface that allowed customers to easily and seemlessly navigate the full scope of Sears.com offerings without creating walled off / hybrid experiences that didn’t relate back to the overall picture of a single department store mentatlity. The result was increased engagement in our search result pages, faster load times, and an uptick in conversions that began via Search.