Senior Designer
Upon the launch, and subsequent increased confidence in the Sears Mobile application redesign, business endeavored to increase the market share of the application via a promotional campaign that would launch on both desktop and mobile phones for Sears and Kmart. Working with a small team, invested stakeholders, and on a tight deadline, I worked to design a page that was elegant and smooth, yet contained multiple powerful data points for customer engagement via interest drivers. By showcasing our application in a variety of device shells, orientations, and OS constraints I strove to ensure that a customer never felt like their phone (whether it be powerful or antiquated) would be ill-suited for the new, robust application. The result was a powerfully designed page that drove increased conversion on app installations, and therein increased engagement from customers which lead to more sales.