Sears is well known as a cornerstone for lifelong endeavors such as marriage, home ownership, and more. To emphasize this, I was pulled into a small team in order to design a powerful visual experience that showcased a wealth of content that lived on Manage My Life (a Sears Holdings company) which could help individuals who were going through some of the multiple life events that Sears is known to cater to. I worked directly with a Senior UXA to create visually impactful designs that harnessed the creativity and power of our site’s content while also leveraging the emotional state of the life event in focus; all without breaking away from a single cohesive experience. Bringing photography and articles to the forefront, the designs sought to emphasize that Sears was more than just a big-box store, and could help out in multiple aspects of a person’s life. The result was a robust site full of frequently updated content that drove users to engage with us, and our products, in a way that saw increased customer conversions and brand loyalty.