Layaway is a beast that few retailers tackle, and even fewer accomplish with finesse. At Sears, Layaway used to be a laborious process which involved in-store engagement, a heinous set of forms and protocols, and remained both clunky and unintuitive. When Layaway came to Sears Mobile, myself and a small team saught to change that. I worked hand-in-hand with a Senior UXA to manifest a powerful vision for the future of Sears Layaway that could extend far beyond the mobile platform. Leveraging the latest in mobile visual conventions we strove to remove red tape, obliterate obsolete visual restrictions, and create an experience that was delightful and welcoming to our users. The result was a series of interactions that caused customers to find Sears Layaway not only powerful but also welcoming, sharing it with others and increasing customer transactions both immediately and into the future.