The home services industry is vast, poorly marketed, and often confusing. Individuals still do not trust someone they find online to come into their house, even if they are there, to fix an appliance. Thankfully, Sears has the tactical advantage in that our Home Services brand is part of a trusted, long term company. Frustratingly, the website for that brand was antiquated, making the brand and it’s offerings appear untrustworthy. I was hand picked to work with a single Senior UXA to completely redesign the Sears Home Services experience from the ground up. Beginning with a utilization of the new branding that Sears was transitioning to at the time, we created pages and interfaces that were modernized, utilized touch-friendly design (for tablet users), brought the information and content to the forefront. While the client didn’t immediately jump at the concept, it was proven successful over a year later when subsequent testing of the base concepts were utilized by the team and found to be more successful than the current designs across the board. The result was an improved web experience for our customers, resulting in more business and greater respect for the Sears Home Services brand.