Upon the successful pitch of the Sears Home Services redesign, a request for work was placed in order to manifest the pitch after changes were implemented based on business feedback. Through a series of work that involved customer studies, competitive analysis, and market research, myself and a small team developed a set of design patterns and guides which embodied the spirit of the redesign pitch while also meeting business needs and management’s personal wishes. Further, I lead and mentored multiple designers who were working on this project under me, helping to ensure a cohesive vision while also inspiring their own unique visual creativity. As noted in that redesign pitch, while the client didn’t immediately jump at the concept, it was proven successful over a year later when subsequent testing of the base concepts were utilized by the team and found to be more successful than the current designs across the board. The result was an improved web experience for our customers, resulting in more business and greater respect for the Sears Home Services brand.