As many in the retail industry are aware, the Holiday Season is often one that can overwhelm any retailer. This is true online as well as offline, with many websites ramping up their server capacity at (and around) events such as Black Friday. Sears, one year, had a catastrophic event wherein the customer interest far exceeded server capacity and the site was incapacitated for several peak selling hours. As a result, millions in sales were lost. The following year, I was enlisted to help solve this problem by creating a page that would display to customers in the event that the site was inaccessable. Thankfully, due to improved server infrastructure, this page was never seen by a single customer. Had it been, though, they would have known that they were next in line to access the site, and that shopping in-store was only a few blocks away.