Creative Director
Sigilwood and Potionwood posed unique design problems being sister sites with vastly different content. For one, a customer needed to understand that the approach was for any who needed it’s services. For the other, a customer needed to realize that the content was for a more elite set of clientele. The result was a set of paired designs that maintained their own unique look and feel, but resonated with the overarching audience in a professional, clean, and robust way.