Emails are a huge part of the Manage My Life engagement lifecycle, and always helped to drive return visits by loyal customers. Sadly, their designs rarely matched with the design of the experience on their site. A result was often a jarring and disjointed customer experience that left a user unsure which direction the company was moving in and caused trust to waver. I was hand-picked by the client to work on creating a new and compelling design for the email system that would work to revolutionize engagement. Working directly with the customer personas I strove to create a design that was lightweight, matched the current interface, and let the content shine (rather than weighing the email down with a heavy interface). The end result was a net growth in email open rates and customer engagement across the board that led to a positive lift in return visits, both by people reading the emails and those who had only heard (through association) of Manage My Life.