Presentations, in my opinion, are about ensuring to get an idea across. When visuals do not exist for the idea, and the concept is nothing but a strong passion to get approval to move onto the next step, a presentation should not stand in the way of the presenter. Eye contact, enlivened speaking, and a flair for the dramatic is necessary in order to convey a point. A presentation that is full of words, statistics, and diagrams not only drains the life from a room, but suck a presentation such as this dry. Hence, I was selected to be the sole designer on a pitch deck for the Sears CEO that would help push Kmart into a new realm of product and marketing via Kmart Garden Club. By creating a simple set of visuals that a presenter could speak to, rather than read from. The result was that the presenter used this content to wow the CEO, and later caused intense engagement with the concept of Kmart Garden Club which allowed further investigation to occur.