Senior Designer
When Kmart sought to creating a gaming site for the emerging and thriving gamer market, they wanted to do so in a way that was engaging, fun, and timely. I was picked to work on a small team to create visual assets, and an environmental look & feel, for a 8bit style flash game similar to a common platformer like Mario while the other designer was tasked with character generation. Utilizing currently trending memes, the visual inspiration of some of the most iconic 8bit games, and a flair for parody, I worked to create designs which were both bright, playful, and matched the Kmart brand pallet. The end result was a short flash game that inspired visits by customers new and returning and drove engagement which lead to further product conversion.