The original homepage design for Sears Mobile (after the initial redesign which began in Jan. 2013) contained a single large carousel of promotions, a single small carousel of promotions, and a smattering of products. Upon conversion of the site into an improved look and feel utilizing flat methodology, I worked with a small team to help manifest a greatly improved vision for the homepage. Personalization became a major factor in the updated design, including the direct targeting of products which were intimately tied to a customer’s desires. Multiple new avenues of content were made available including a visual navigation, application download links, ZIP Code localization for print circulars, and more. Customer engagement with the homepage increased, as did customer (and therein business) satisfaction.