Senior Designer
Being a teen-social site, eSpin often required attention grabbing content in order to truly entice it’s users to both stay on board and attract new customers. Having a successful email campaign was one of the strongest driver for this tweens company, so I worked directly with the eSpin CEO to ensure that each weekly email was unique, brilliant, bold, and beautiful. Additionally, I sought to ensure that the latest internet trends (as seen in the “ORLY?” owl) were utilized in order to help the target audience feel included as part of the conversation. The result was high open rates and engagements on email campaigns,