Creative Director
The Brotherhood of the Phoenix approached me to act as creative director in charge of the entirety of their visual presence in print, on the web, and beyond. I worked with their core principles and beliefs (which included a focus on mens’ work, masculinity, and nature philosophy) to manifest a dynamic logo which incorporated their multi-teired symbol set (such as a 7 pointed star and phoenix) as well as print and web promotional materials that embodied their message in a way that would directly captivate and enthrall their target, nature enthusiast, male audience while maintaining a consideration for their requirements for excessive text blocks and a lack of human centric imagery. The result was a set of imagery and branding that solidified their place in the Chicagoland market and have helped them gain international recognition within their subculture.