Senior Designer
The Sears Gift Card experience on it’s site was massively outdated and greatly in need of an overhaul. Working under extremely restrictive business goals I engaged a small team to help create a design that brought forth the card designs to the forefront, helped illustrate the breadth of offerings that both Sears and Kmart had, and simplified the process for card selection and checkout as much as possible. The result was increased customer conversion on both frequency of purchased cards as well as amounts purchased on those cards.